Video Marketing Trends 2020 (English)
5 min read — Video marketing is becoming an important tool in social media marketing. It is estimated by big Commerce that by 2020 80% of online videos would be targeted to consumer internet traffic. Video marketing is a powerful tool that is being used by the most successful digital marketers and organizations around the world. Organizations use it to create engaging content on Facebook, Youtube, snap chat, Instagram, and lots more. It’s no secret that video marketing has become a staple for the everyday life of internet users. They provide a convenient and efficient way of Boosting conversions and sales. Here are the reasons why Social media video marketing is essential and an indispensable tool for the present and the future.
Social media video’s boost trust
Boost conversion and sales
Search engine Loves video’s and would rank your social media pages higher
They are appealing to mobile users
Video marketing creates engaging contents and can be used to explain everything
Boost social shares
In the fast-paced world, people are always looking for new ways of having a competitive edge. Most people have come to embrace social media marketing because of the huge number of user base on social media platforms. The following statistics are from statista.com:
Facebook 2.45 billion
YouTube 1.9 billion
TikTok 1 billion
Instagram 500 million
Twitter 330 million
Snapchat 203 million
Is TikTok also relevant for advertising in Switzerland? In our blog article you will find specific information for the Swiss advertising market.
Video marketing provides an efficient and convenient way for consumer markets. They are an attractive, versatile, and sharing medium to reach your target audience quickly. In recent times the click-through rate has increased by as much as 26%. It is also estimated that 500 million people watch Facebook videos every day (8 billion videos). 85% of Twitter users watch videos 2 billion videos every day, and more than 600 million hours of videos are watched on YouTube daily. Here are the best social media video marketing trends for 2020:
Shoppable videos
Shoppable videos are a form of interactive video that allows a user to initiate an order right from the video. Many social media marketers are using this trend to boost sales for their products and services drastically. In a shoppable video, the product features would be illustrated for consumers. A link would be placed on the video that navigates the user from social media to the website for further action. Some of the more complex shoppable videos can allow the user to place an order from the video without navigating to the website.
Video-Vlogging
More and more people are going into Vlogging these days, and the trend is becoming very popular, especially on Youtube. Vlogs bring the audience closer to the organization brand and help create a passionate following. Therefore, if you want more people to connect with you, then Vlog offers one of the best ways to achieve it. With Vlogs you can display your team’s routine, you can display a product launch, you can show your audience how you prepare for events and so much more.
360-degree video
The 360-degree video format has become a viral trend in social media video marketing campaigns. Users can view your marketing content in an interactive and immersive way. 360-degree videos are unique and used by real estate organizations to show a complete view of their property listing. It is suitable for travel and tour organizations as well. However, any organization that wants to display its products in a unique way, such as retail, event promotion, gallery, and lots more, can make use of it.
Automation and Artificial intelligence
Video automation through artificial intelligence (AI or AI) is becoming an indispensable technology in video marketing. AI is the latest trend in video marketing. It uses the personalization of content to improve the perception of products and services. AI and its analyses, when embedded in social videos, can collect data to optimize content and find out exactly what interests the user and what content the user clicks on. For example, marketers can leave space in the video to embed a message or image that is automatically generated based on the user’s location, language and time. This has the potential to create highly personalized messages for an audience and provide a more direct user experience.
Live-Streaming
Live streaming is one of the most effective ways of drawing an audience to your brand. Today there are lots of organizations that have taken advantage of live streaming to build their brands. It gives consumers the impression that they are being spoken directly to and creates a unique feeling of intimacy, which encourages the patronage of products and services. With live streaming, users can get real-time answers to their questions and inquiries. You can use it for the following
Make announcement
Promote new products
Webinars
Interviews
Live demonstrations of services and products
Events
Question and answer sessions (Q&A)
Video Podcast
A video podcast is also known as videocast; it’s a form of a radio program that is recorded on video and shared on social media. Consumers often enjoy watching podcasts to get a feel of what is happening in the studio or to see the faces of the people they hear on the radio. It’s an effective and promising trend in video marking that draws the audience closer to the organizational brand.
Video Stories
Video stories are very effective, especially on Instagram, and they would keep on dominating in the coming years. Most people find video stories more authentic and eye-catching than other forms of marketing strategies. When properly planned and personalized, it can yield so many results for organizations and individuals.
Explore the potential
Social media video marketing provides a lot of opportunities for organizations and individuals to drastically scale up their brands and improve sales. People can leverage on the recent trends in video marketing through platforms like Facebook, YouTube, Instagram, Snapchat and Twitter to boost productivity.
Marketing with video on social media can seem scary, especially when you’re a small business. The chances of failing with online video marketing are very low. If you’re not using video marketing yet, start with simple and small videos for your brand, go live and take advantage of video marketing step-by-step.
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