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Data Blog #5: Dis­tri­bu­tion

24 Novem­ber 17

Once your video is up­loaded to a so­cial me­dia chan­nel, you have to be fast. It’s all about get­ting the most at­ten­tion in the shortest pos­sible amount of time. More likes/shares and com­ments in a short time are al­ways con­sidered as a high-en­ga­ging post by Facebook/Instagram & Co. and will be more likely to be shown to your audi­ence.

  1. It’s all about likes, com­ments and shares in the first minutes after you put your con­tent on­line. If no one will like your con­tent in the first minutes, your con­tent is con­sidered again ir­rel­ev­ant. Ask your friends/clients to like your con­tent im­me­di­ately after post­ing and you will get a good scale-ef­fect be­cause of more shares, and shares by your friends and friends-of-friends… and so on.
  2. Like the right way: In 2017 Face­book in­tro­duced five ad­di­tion­al like fea­tures: Love, Haha, Wow, Sad, or Angry. It has not been proven that Face­book is weight­ing these five emo­tions more than a stand­ard-like, but cur­rent pieces of evid­ence in­dic­ate that. So tell your friend not only to like your con­tent, they should choose one of the emo­tions.
  3. Com­ment the right way: A com­ment is more valu­able than only a like. Tell your friend that they should com­ment your stuff or men­tion oth­er users by com­ment­ing for a scale-ef­fect.
  4. Pro­mote your con­tent: Write to oth­er blogs, men­tion the con­tent on Twit­ter or check for in­flu­en­cers on In­s­tagram (you can eas­ily write them a mes­sage and ask them if they would pro­mote your video).
  5. And last but not least: It’s all about qual­ity con­tent. If your con­tent sucks, your reach will suck too.

This was our five-part data blog series where we’d like to show the latest mar­ket­ing stats in video­mak­ing. In­clude these steps in your video mar­ket­ing strategies and you will be ready for the video mar­ket­ing 2018.  Check out the oth­er four data blogs.

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