Data Blog #3: Four Types of Video Lengths
24 November 17
The first and most important rule is always: Keep it short — independent of any video length! 56% of all videos published in the last year have been less than 2 minutes long. Addressing different video lengths, nothing is wrong but there are different ideal video lengths for different social platforms. Try to distinguish the video lengths to have an ideal video marketing strategy:
- Micro-content (up to 15 seconds): Used as short, informative teasers, previews, in social media like Facebook or Instagram.
- Social-Media content (up to 90 seconds): Used as entertaining or informative videos in all social media platforms. To be on the safe side, we recommend producing videos not longer than 60 seconds. Reason: Instagram has a video limit of 60 seconds so you don’t have to re-edit your clips again if you want to cross-post that video on different social media channels.
- Full-length videos (up to 2.5 minutes): Used on a website. You can expect to have a minimal interest in your topic/product hence your visitor is actively looking for information.
- Longer than 2.5 minutes: For content of proven interest, like mini-documentaries, interviews, presentations for a targeted or established audience.
Check out that infographic from Marketing Land to see the differences on the most common known social media platforms according view count, automatically muted sound or more.
DataBlog is a five-part blog series where we’d like to show the latest marketing stats in videomaking. Include these steps in your video marketing strategies and you will be ready for the video marketing 2018. Check out the other four data blogs.