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Video Marketing Trends 2020

Social Media Video Mar­ket­ing Trends 2020

13 JAN 20

5 min read — Video mar­ket­ing is becom­ing an impor­tant tool in social media mar­ket­ing. It is esti­mat­ed by big Com­merce that by 2020 80% of online videos would be tar­get­ed to con­sumer inter­net traf­fic. Video mar­ket­ing is a pow­er­ful tool that is being used by the most suc­cess­ful dig­i­tal mar­keters and orga­ni­za­tions around the world.  Orga­ni­za­tions use it to cre­ate engag­ing con­tent on Face­book, Youtube, snap chat, Insta­gram, and lots more. It’s no secret that video mar­ket­ing has become a sta­ple for the every­day life of inter­net users. They pro­vide a con­ve­nient and effi­cient way of Boost­ing con­ver­sions and sales. Here are the rea­sons why Social media video mar­ket­ing is essen­tial and an indis­pens­able tool for the present and the future.

  • Social media video’s boost trust
  • Boost con­ver­sion and sales
  • Search engine Loves video’s and would rank your social media pages high­er
  • They are appeal­ing to mobile users
  • Video mar­ket­ing cre­ates engag­ing con­tents and can be used to explain every­thing
  • Boost social shares

In the fast-paced world, peo­ple are always look­ing for new ways of hav­ing a com­pet­i­tive edge. Most peo­ple have come to embrace social media mar­ket­ing because of the huge num­ber of user base on social media plat­forms. The fol­low­ing sta­tis­tics are from statista.com:

  • Face­book 2.45 bil­lion
  • YouTube 1.9 bil­lion
  • Tik­Tok 1 bil­lion
  • Insta­gram 500 mil­lion
  • Twit­ter 330 mil­lion
  • Snapchat 203 mil­lion

Is Tik­Tok also rel­e­vant for adver­tis­ing in Switzer­land? In our blog arti­cle you will find spe­cif­ic infor­ma­tion for the Swiss adver­tis­ing mar­ket.

Video mar­ket­ing pro­vides an effi­cient and con­ve­nient way for con­sumer mar­kets. They are an attrac­tive, ver­sa­tile, and shar­ing medi­um to reach your tar­get audi­ence quick­ly. In recent times the click-through rate has increased by as much as 26%. It is also esti­mat­ed that 500 mil­lion peo­ple watch Face­book videos every day (8 bil­lion videos). 85% of Twit­ter users watch videos 2 bil­lion videos every day, and more than 600 mil­lion hours of videos are watched on YouTube dai­ly. Here are the best social media video mar­ket­ing trends for 2020:

Shop­pable videos

Shop­pable videos are a form of inter­ac­tive video that allows a user to ini­ti­ate an order right from the video. Many social media mar­keters are using this trend to boost sales for their prod­ucts and ser­vices dras­ti­cal­ly. In a shop­pable video, the prod­uct fea­tures would be illus­trat­ed for con­sumers. A link would be placed on the video that nav­i­gates the user from social media to the web­site for fur­ther action. Some of the more com­plex shop­pable videos can allow the user to place an order from the video with­out nav­i­gat­ing to the web­site.

Video-Vlog­ging

More and more peo­ple are going into Vlog­ging these days, and the trend is becom­ing very pop­u­lar, espe­cial­ly on Youtube. Vlogs bring the audi­ence clos­er to the orga­ni­za­tion brand and help cre­ate a pas­sion­ate fol­low­ing. There­fore, if you want more peo­ple to con­nect with you, then Vlog offers one of the best ways to achieve it. With Vlogs you can dis­play your team’s rou­tine, you can dis­play a prod­uct launch, you can show your audi­ence how you pre­pare for events and so much more.

360-degree video

The 360-degree video for­mat has become a viral trend in social media video mar­ket­ing cam­paigns. Users can view your mar­ket­ing con­tent in an inter­ac­tive and immer­sive way. 360-degree videos are unique and used by real estate orga­ni­za­tions to show a com­plete view of their prop­er­ty list­ing. It is suit­able for trav­el and tour orga­ni­za­tions as well. How­ev­er, any orga­ni­za­tion that wants to dis­play its prod­ucts in a unique way, such as retail, event pro­mo­tion, gallery, and lots more, can make use of it.

Automa­tion and Arti­fi­cial intel­li­gence

Video automa­tion through arti­fi­cial intel­li­gence (AI or AI) is becom­ing an indis­pens­able tech­nol­o­gy in video mar­ket­ing. AI is the lat­est trend in video mar­ket­ing. It uses the per­son­al­iza­tion of con­tent to improve the per­cep­tion of prod­ucts and ser­vices. AI and its analy­ses, when embed­ded in social videos, can col­lect data to opti­mize con­tent and find out exact­ly what inter­ests the user and what con­tent the user clicks on. For exam­ple, mar­keters can leave space in the video to embed a mes­sage or image that is auto­mat­i­cal­ly gen­er­at­ed based on the user’s loca­tion, lan­guage and time. This has the poten­tial to cre­ate high­ly per­son­al­ized mes­sages for an audi­ence and pro­vide a more direct user expe­ri­ence.

Live-Stream­ing

Live stream­ing is one of the most effec­tive ways of draw­ing an audi­ence to your brand. Today there are lots of orga­ni­za­tions that have tak­en advan­tage of live stream­ing to build their brands. It gives con­sumers the impres­sion that they are being spo­ken direct­ly to and cre­ates a unique feel­ing of inti­ma­cy, which encour­ages the patron­age of prod­ucts and ser­vices. With live stream­ing, users can get real-time answers to their ques­tions and inquiries. You can use it for the fol­low­ing

  • Make announce­ment
  • Pro­mote new prod­ucts
  • Webi­na­rs
  • Inter­views
  • Live demon­stra­tions of ser­vices and prod­ucts
  • Events
  • Ques­tion and answer ses­sions (Q&A)

Video Pod­cast

A video pod­cast is also known as video­cast; it’s a form of a radio pro­gram that is record­ed on video and shared on social media. Con­sumers often enjoy watch­ing pod­casts to get a feel of what is hap­pen­ing in the stu­dio or to see the faces of the peo­ple they hear on the radio. It’s an effec­tive and promis­ing trend in video mark­ing that draws the audi­ence clos­er to the orga­ni­za­tion­al brand.

Video Sto­ries

Video sto­ries are very effec­tive, espe­cial­ly on Insta­gram, and they would keep on dom­i­nat­ing in the com­ing years. Most peo­ple find video sto­ries more authen­tic and eye-catch­ing than oth­er forms of mar­ket­ing strate­gies. When prop­er­ly planned and per­son­al­ized, it can yield so many results for orga­ni­za­tions and indi­vid­u­als.

Explore the poten­tial

Social media video mar­ket­ing pro­vides a lot of oppor­tu­ni­ties for orga­ni­za­tions and indi­vid­u­als to dras­ti­cal­ly scale up their brands and improve sales. Peo­ple can lever­age on the recent trends in video mar­ket­ing through plat­forms like Face­book, YouTube, Insta­gram, Snapchat and Twit­ter to boost pro­duc­tiv­i­ty.

Mar­ket­ing with video on social media can seem scary, espe­cial­ly when you’re a small busi­ness. The chances of fail­ing with online video mar­ket­ing are very low. If you’re not using video mar­ket­ing yet, start with sim­ple and small videos for your brand, go live and take advan­tage of video mar­ket­ing step-by-step.

Write us your ques­tions! We are hap­py to help in the area of video marketing/video campaigns/social media and also sup­port you with our video pro­duc­tions. 4 times a year we also send out our newslet­ter.